Performance Marketer

Description


The Performance Marketer is primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels. She focuses on campaign-specific results and drives the marketing department’s commercial performance.


Let’s looks at the key tasks a performance Marketer is responsible for:


  • Drive campaigns from planning to execution and beyond to meet key performance metrics
  • Constantly optimize marketing activities to improve return on investment
  • Allocate budgets and analyze and recommend modifications to ad spends
  • Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
  • Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
  • Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers

Required Skills & Qualification:


  • Social Media Paid Ads- Facebook, Instagram, Google, Full Stack Performance Marketer
  • Campaign Strategist and execution on all ad channels
  • Knowledge of algorithms
  • Budget knowledge and management
  • Experience in B2B , B2C, leads generation
  • 2-3 years of experience as a performance Marketer


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