Description
The Performance Marketer is primarily responsible for the management
of digital accounts and diversifying the channel mix using paid social
channels. She focuses on campaign-specific results and drives the
marketing department’s commercial performance.
Let’s looks at the key tasks a performance Marketer is responsible for:
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Constantly optimize marketing activities to improve return on investment
- Allocate budgets and analyze and recommend modifications to ad spends
- Collaborate
with marketing teams to guide A/B creative tests, incrementality tests,
and spend scaling tests on campaigns online and offline to identify
what works best
- Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
Required Skills & Qualification:
- Social Media Paid Ads- Facebook, Instagram, Google, Full Stack Performance Marketer
- Campaign Strategist and execution on all ad channels
- Knowledge of algorithms
- Budget knowledge and management
- Experience in B2B , B2C, leads generation
- 2-3 years of experience as a performance Marketer
