Ensuring Data quality is more important than ever
Mar 03 • 3 min read
The Great Resignation refers to the mass exodus of workers from their jobs as they reevaluate their priorities and work-life balance. Many employees, especially in industries such as tech, finance, and healthcare, are quitting their jobs to pursue new opportunities, start their own businesses or take time off to travel.
Data quality is the treasure of data-driven marketing.
Data-driven marketing has revolutionized the way businesses operate in the digital age. With data analytics, companies can gain valuable insights into customer behavior, market trends, and sales performance. However, the effectiveness of data-driven marketing depends on the quality of data collected and analyzed. In other words, data quality is the treasure that drives data-driven marketing.
With the resignation and Layoffs, it is a no-brainer that most of your CRM data is getting outdated quickly. High-quality data is the fuel that makes the sales funnel engines spin.
According to the Global Data Management report, 700 data-driven business leaders around the globe found that changing customer behavior has intensified businesses' need for high-quality data.
Now you’re likely aware of the substantial impact the Great Resignation is having on the job market and the economy as well as on your personal life. But did you know it’s also affecting your company’s CRM data? And the growth of your company which will directly affect you.
Let’s dive deeper into the Great Resignation, the specific ways it is affecting your data, and what steps you can take to minimize the negative impact on your business.
What you need to stay on top of The Great Resignation:
According to a survey by Microsoft, over 40% of the global workforce is considering leaving their current job this year. This means that employers need to be proactive in order to keep their employees engaged and committed to their work. While the Great Resignation will certainly affect your data, there are steps you can take to mitigate the damage and prevent future harm.
Data Enrichment: You need to ensure that your data is complete, accurate, and valid and you have the highest quality of data. Our Genie-Verify updates its master database within fractions of minutes and makes sure you don’t miss any opportunity while tracking your CRM health and fixing gaps in real-time.
Integration with CRMs for data accuracy: With GenieVerify integration, you can avoid data decay in the CRM system. It saves tons of time and resources. It intercepts the challenges of incorrect or missing data and manual entry. Such a data platform updates CRM data in real-time within fractions of minutes and ensures that data does not decay by keeping the linkages intact.
B2B companies firmly rely on accurate and perfect databases to optimize the sales and marketing performance of the company. Data decay can cause huge damage/ Loss if it is not prevented in time. The good news is that many of the proposed cures are attainable and can be automated at scale with Genietalk.ai. To maintain a competitive advantage, you must consider implementing artificial intelligence technology that can automate company operations.
Remember that it is your responsibility to make sure your team or your company is using only high-quality datasets, gathered from reliable sources.
To learn more about how to prevent your data, schedule a call with one of our experts.